The 65+ population in the U.S. is poised to grow to over 70 million from 40 million over the next several decades, while life-threatening diseases are set to double in cases over the same period. The aging of America is accelerating, heightening the need for expanded societal support of our senior citizen population. For many senior citizens, aging is like swimming upstream against the current in today's forever young society. We live in a youth-obsessed nation where aging is